We reach back by creating opportunities for education, cause awareness initiatives, startups; we allocate resources, leverage knowledge and our platform to allow people of color the opportunity to grasp a successful future in the media and entertainment world. This is done through committed partnerships with local and national organizations seeking the same objective.
#BMGives is in the business of making a difference. We seek out problems in our community and pull together partners and resources to solve them.
DEMOGRAPHIC SNAPSHOT…
BMH Viewers are…
Educated 21% – more likely to have a post-graduate degree or some college education
Affluent 15% -more likely to earn a household income of $200k+
Influential 39% -more likely to be an active member of a group that tries to influence public policy or government
Cultural 76% -more likely to attend cultural music or culture focused events
Community Minded 68% -more likely to serve a charitable organization
Quick Insight:
More Reason to support and align with Minority-owned brands..
Results show that consumers place a high value on inclusion and both want — and expect — brands to reflect the realities of their lives in their advertising and how they do business. In response, they are more likely to consider or purchase a product after seeing an ad they view to be diverse or inclusive.
Specifically:
77% of Millennials and 76% of teens have taken action related to a product or service after seeing an ad campaign that was inclusive or diverse.
85% of Latinx consumers have taken actions related to a product or service after seeing an ad campaign that they view as inclusive or diverse
69% of Black consumers indicated they are more likely to purchase a brand whose advertising positively relates their race and ethnicity
71% LGTBQ consumers said they were more likely to proactively seek out a brand whose advertising authentically represents a variety of sexual orientations
Communication is effective when it is relevant and reflects the people consuming the content. In other words, if you want to build a successful brand, being inclusive isn’t a choice — it’s a necessity.
OUR SOCIAL SNAPSHOT…
IMPRESSIONS: 27.8K
REACH: 43.3K
UMV: 11.3K
OUR MEDIA PARTNERS…
SHEEN MAGAZINE
BLAVITY
FOX5
TV ONE
ASPIRETV
RADIO ONE
V103
CLEOTV
HOW DO I BECOME A SPONSOR?
If you would like to showcase your brand, service, or products at the upcoming Black Media Honors™ Awards Gala & Essence of Excellence Gifting Suite, we invite you to contact info@blackmediahonors.com Our Sponsorship Coordinator will walk you through the process of how to become a sponsor.
For more information about the Black Media Honors Consortium and partnership opportunities, please contact our Executive Director, Stephanie Davis info@theempowermedia.com
